Smart phones have become an integral part of our daily life. As technology has gained ample momentum globally, India is no where behind in the race. With a strong connectivity, smart gadgets and disrupted network, apps have made a prominent impact in the Indian lifestyle.

According to Digital Intelligence report, 59% of Indians access internet via mobile phones. Irrespective of the industries, mobile apps have taken a huge leap and proved the future of technology.

India’s most popular app categories

Messaging apps leads the top app categories with 44% of user’s favorite means to communicate. Almost 95% users access messaging apps numerous times in a day. Hike messenger has managed to lead the messaging trend where more than 35 million users in 1.5 years. Likewise, Whatsapp, WeChat, Facebook messenger are other popular apps gaining prominence in the app market.

Apart from this, shopping apps, payment, entertainment, games, healthcare and news are other app categories which have transformed and enabled users to access all platforms at the click of a button.

Below are the some of the app categories that have changed the face of India.

Role of apps in Indian Healthcare operations

Consumers using healthcare apps have increased drastically over the years. Healthcare mobile apps have proven to be of great benefit in

  • Easy access to nearby hospitals,
  • Monitoring blood pressure/sugar levels,
  • Booking appointments,
  • Providing feedback on the treatment and services,
  • Online medical purchase and payments,
  • Sending tips on weight loss and
  • Generating awareness on health and fitness.

It is estimated that by 2017, the market size of mobile healthcare will reach 3000 crores. This is mainly due to the convenience, less time consumption, cost-effective nature of mobile apps in healthcare industry.

Increased mCommerce Craze

Online shopping is one of the hottest trends in shopping. ECommerce sites have managed to lure users by featuring attractive offers, designs, and simplified checkout process. Due to the growing popularity of mobility, most of the eCommerce site owners have initialized their own mobile apps. Users are able to view their favorite brand, category, size, color, dimensions and much more.

Flipkart is an amazing example of how online shopping has grown so fast. Founded in 2007, it has emerged to become a top notch in both eCommerce and mCommerce market.

The ability to purchase a product based on the reviews and ratings are an added advantage. The possibility of free shipping, ability to track the delivery, exciting seasonal offers help mCommerce business influence Indian market better.

Major scope to startups and small businesses

For emerging businesses and startups, the role of mobile apps in their business is unlimited. This is mainly because; the scope of reaching your customers anytime and anywhere is relatively high. The major advantage of mobile in startups is in the marketing. It’s possible to spread the word across by any means with the help of apps. Keeping in touch constantly with your customers is really important. That’s where mobile apps have ultimately become saviors to startups and budding entrepreneurs.

From dawn until dusk, just like how smart phones have taken a control on your life, mobile apps have proven to have bigger impact. Joseph Landes, general manager, Developer & Experience team, Microsoft India has declared India as the next app market. This clearly holds future for mobile apps not only in terms of usage but also in bringing another source of increased revenue.