Cart abandonment is a major challenge every online store owner faces. Statista says that 40% of online retail orders in clothing have been abandoned as of March 2018. The same statistics also reveal 18% for tech, 16% for homeware and the list depicts that most of the industries are not spared from facing…
What is header bidding? Header bidding, known as pre-bidding or advanced bidding, is a smart technique used in programmatic advertising and is an alternative to the Google “waterfall” model. It allows advertisers to contest in the reserved and unreserved inventory of publishers through an action that is external to the ad server. To…
By evaluating your present digital marketing strategy, you’ll realize the gaps that you need to focus on. But how to do this evaluation process effectively? Here’s a thorough guide that you can frequently refer for optimizing your digital marketing strategies: 1. Put your customer first. Whether you are a B2B or a B2C…
The Indian eCommerce industry is expected to generate 100 billion dollars in online sales by 2020. The number of smartphone users in India increased to over 220 million, beating USA for the first time and coming in second only behind China. The Indian pool of engaged smartphone and internet users is increasing every…
